There’s no doubt that advertising dental has become a much more complicated business in recent years. New tools and platforms are being developed every day, designed to help businesses find their audiences and ultimately succeed. However, while these modern-day marketing tools may seem like the answer to attracting more clients to your dental practice, they do not replace or circumvent the common laws and regulations of truth in advertising.

As a result, it is important for dentists to be familiar with the laws and regulations governing their advertising practices. Familiarity with the ADA’s Principles of Ethics and Code of Professional Conduct as well as State and Federal Rules and Standards can help dentists ensure they are communicating their marketing messages in an ethical and legal manner.

Using Social Media to Advertise Your Dental Services

One of the best ways to attract new patients is through creative and compelling ads. Dental humor is a great way to engage and share your message, and it can also be an effective tool for creating viral content that spreads across social media channels. A recent example is the ‘crooked fork’ ad created by Grand Street Dental, which was an effective and engaging way to promote their dental services.

Another great technique is using remarketing to entice visitors to your website to book an appointment with your dental practice. If you have the email addresses of people who have visited your site, you can leverage them through Customer Match on Google Ads and Facebook to serve them remarketing ads.