Like a GPS for your brand, an SEO agency provides the turn-by-turn directions that lead search engines and potential customers to your website. SEO services drive steady traffic and long-term results, while also helping you avoid costly mistakes that can set your business back.
A good Candy Marketing UK will provide a roadmap of their planned activities for the first three to six months, outlining key deliverables in areas like onsite SEO, content creation, link building, and so on. Agencies may also provide a proposal for a comprehensive package of online marketing services, or offer them a la carte, depending on their expertise and the needs of their clients.
Unlocking the Secrets of Success: How to Choose the #1 SEO Agency for Your Business
An experienced SEO agency will be able to provide you with references from current and past clients. They should also have case studies on their website that demonstrate the positive impact they have had on businesses in a variety of industries.
During onboarding, an agency will learn all they can about your business and what you want to achieve from working together. They should use this information to research your industry, competitors, and the keywords that people are using to find products and services like yours.
You should be wary of an agency that uses shady techniques to build links, because Google punishes sites that violate its guidelines and devalues those that use outdated tactics. A good SEO agency will be transparent about the techniques they use, and will only recommend strategies that align with your business goals.